|
|
|
Marketing and business communication
908-518-9383 |
JDS Strategic Communications serves a variety of companies. What many have in common is the desire to enter a market with a new product or service. Most of our clients fall into the following categories: Publishing | Health Care | Technology | Non-Profit | Business-to-Business Publishing Clients Cognitive Concepts – Served as interim marketing manager while the company was without a VP/Marketing; developed strategic positioning recommendations for the firm's early reading program. SchoolNet – Developed competitive analysis guide for sales force and customer presentation on professional development services. Wrote white paper on assessing the educational ROI of an instructional management system. Achieve3000 - Served as the part-time marketing director for this educational technology company. Developed strategy, wrote copy and implemented all marketing tactics; managed PR efforts. TaskStream - Helped launch a nationwide research project to promote the use of electronic portfolios in high schools. HEC Reading Horizons – Managed a PR campaign for this company's reading programs. Educational Testing Service – Provided ongoing marketing consulting services and copywriting for its Discourse Business Unit, which markets an educational technology platform. Helped prepare marketing plan, wrote brochure, developed Website and produced sales videos. Pearson Digital Learning – Wrote web, catalog and brochure copy for the Waterford Reading and KnowledgeBox products; conducted targeted, personalized mailings for field sales reps. Elsevier Science – Provided ghost-writing and editorial services for the corporate marketing group; wrote copy for annual catalog. Riverdeep Interactive Learning – Wrote brochure copy for Destination Reading, a major elementary reading program. Business Week – Managed all elements of two 100,000-piece direct mail campaigns to college business professors for the magazine's education program. Developed a weekly curriculum guide for professors, and wrote first 25 editions. Black Heritage Series – Developed sales literature and conducted direct mail project for Geebee Marketing, a company selling a line of educational games and products related to historical African-Americans. Optical Data Corp. – Managed series of direct mail projects for regional sales representatives. Baby Einstein – Wrote press kit materials to promote this company's line of educational videos for infants. Top American Liver Foundation – Wrote patient education literature and the organization's annual report. Trinitas Comprehensive Cancer Center – Participated in the PR effort to launch this new cancer treatment center. Ghost-wrote an advertorial article on how to select a cancer treatment center. Forest Laboratories – Wrote copy for recruitment and workplace diversity brochures. Health Network America – Provided consulting services related to branding and corporate ID; wrote corporate brochure and sales slicks; wrote and designed Website; managed PR campaign. HealthEd – Ghost-wrote magazine articles and major white paper on topic of patient education. Merck & Co., Inc. – Counseled the public relations department on how to win community acceptance of a controversial environmental project. Healthwise – Developed and implemented all aspects of an integrated marketing campaign to launch an elder care service for this social services division of a large N.J. hospital. Elizabeth General Healthcare Corp. – Conducted a market analysis to assess viability of a daycare center owned by the hospital. Conducted an audit of the hospital's marketing department to assess the effectiveness of its activities. EpiCept, Inc. – Provided a variety of communications services for this young biotech company that specializes in pain management. Wrote and coordinated production of brochure and Website; wrote press releases. Magnetic Resonance of New Jersey – Developed and implemented a plan to promote the opening of a new open MRI diagnostic center. Visual Rehab Center – Managed the launch of a new practice for an ophthalmologist specializing in treating patients with macular degeneration. Ridgewood Ophthalmology – Designed Website.
Technology Clients
Web Express – Provided marketing consulting for this ISP, including management of telemarketing, direct mail and advertising efforts. Optima Systems – Developed sales brochures and direct mail pieces for this IT consulting company and its subsidiaries. InfoMedia Design – Provided strategic marketing services for this company, which provides Web-based corporate training and distance learning. Developed concept and wrote the documents for the firm’s Website. Non-Profit
Clients
The ARC of Essex County – Designed and wrote copy for Website; wrote annual report and press releases. Medical Missions for Children – Provided ongoing marketing communications services for this telemedicine foundation. Designed Website. NJ Association for the Education of Young Children – Designed Website. Coalition of Infant/Toddler Educators - Designed Website. Union County Economic Development Corp. – Published annual county demographic report and developed and authored the client’s Website. E. C. Klipstein Foundation – Developed and implemented a marketing plan to promote the Foundation's grant program for private school teachers. The Paul Jackson Fund – Wrote and designed a fund-raising brochure for this small, private charity that supports families facing a healthcare-related financial crisis. Manage the organization's Website. Sirius Satellite Radio – Wrote brochure copy for major new initiative. Napco – Revised Website copy for this wholesale broker of commercial property insurance. Also developed ad campaign. JBK Associates – Ghost-wrote trade publication articles for this healthcare and pharma recruitment agency. Princeton Partners – Managed PR efforts for this brand management marketing company. SoundView Broadcasting – Wrote brochure and sales presentation, and assisted with business plan development, for this ethnic television network. LIMOUSINE.COM – Provided ongoing marketing services for this company, which provides national anywhere/anytime limousine service. Managed direct mail, Website development and strategic planning. U.N. Travel & Tours – Wrote brochure copy and direct mail letters for this corporate travel agency; designed Website. TERMS – Provided general marketing services for this environmental consulting company. Conceived and wrote copy for its capabilities folder. Managing direct mail and customer communications efforts. Designed Website. AviStar – Served as account executive on marketing team promoting the nation's largest operator of airport valet parking facilities. Provided strategic counseling and wrote press releases, ad copy, brochures, direct mail pieces. Next page: Work samples |
|
