Marketing and business communication
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 With nearly 20 years of diverse experience in marketing and business communication, as
well as a personal background in entrepreneurism, J.D. Solomon offers specialized
marketing expertise to start-up and growing businesses.
Educational marketing
Prior to starting JDS Strategic Communications in 1996, Mr. Solomon served
as vice president of marketing at Optical Data Corp., a publisher of technology-based
educational programs for the K-12 school market. At Optical Data, he managed the
marketing, public relations, customer service and telemarketing departments, supervising
ad campaigns, press relations, trade show activities, direct mail, promotional material
and electronic marketing. He served as chief writer for all marketing communications
projects.
Medical and financial marketing
Earlier in his career, Mr. Solomon started and managed a business that wrote, produced and
distributed patient newsletters for doctors. His clients included urologists,
ophthalmologists and general surgeons. Mr. Solomon also served as an account executive at
Greenline Marketing, a New York financial marketing and public relations firm. His clients
there included Drexel Burnham, Merrill Lynch and Citibank. His work included press
releases, advertising copy, brochures and scripts for sales presentations.
Longtime business reporter
In addition to many years in marketing and communications, Mr. Solomon worked for over a
decade as a business reporter for Gannett newspapers, where he covered technology,
telecommunications, health care and banking. In 1991, he was the winner of the Rutgers/CIT
Award for Distinguished Business Journalism, for a series of articles he wrote on the
health insurance crisis.
Author
Mr. Solomon is the author of The Tinen Killings (BookSurge
2008), a novel about one of his wife's ancestors, an Irish immigrant who
served as a Union officer in the Civil War. He is also the co-author of Overcoming Macular Degeneration: A Guide
to Seeing Beyond the Clouds (Avon, 2000).
Personal background
Mr. Solomon is a graduate of Wesleyan University. He holds a masters degree in journalism
from Boston University and a masters degree in marketing from Fordham University. He
has served as an
adjunct professor of business communications at the Graduate School of Management at
Rutgers University.
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