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Newsletters ... Phooey!

Soon as you finish one edition, you've got to start the next. The time. The commitment. The aggravation. The expense!

But then again, newsletters are a great way to build customer loyalty, word-of-mouth advertising and repeat purchasing. So what to do?

There is an alternative. It's the "un-newsletter."
It's a simple, personalized letter. That's right. Just a letter. A quick, short note to alert your customers or clients to news about your company or industry. Some clients use it as a cover letter for an enclosure, which could be a reprint of a relevant story from a magazine or newspaper. Others combine it with a simple flyer about a product update.

However you use it, an "un-newsletter" accomplishes the same thing as a formal newsletter — it gives valuable information to your clients or customers, and it lets them know you're thinking of them. The only thing it doesn't generate is the headaches and fees. You can plan on publishing an "un-newsletter" four, five, six times a year... but if you miss an edition, who's to know? Plus, there are no design costs, no photography fees and no expensive printing fees.

If you want to stay in touch with your clients or customers to generate new business and word-of-mouth advertising, consider the "un-newsletter." The benefits are almost unbelievable! (See a sample.)

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